About Dubai

We want to create value – for our customers and consumers, for our teams and our people, for our shareholders as well as for the wider society and communities, in which we operate. Our company will always put their passion, pride and enthusi- asm into making this happen.
Our corporate culture and our purpose, vision, mission and values unite our diverse workforce and provide a clear framework and guidance. Globally binding behavioral rules are specified in a series of codes. They provide guidance for the behavior and actions of our employees in all our business areas around the world.

We consider quality the highest form of value. We differentiates ourselves from the competition with premium quality and customer satisfaction. The strategic objective is to strengthen the customer experience for consum- ers. As a store that brings local and global products to you, I believe that community extends beyond the bound- aries of the towns and cities where we have stores. We want to serve you competently, efficiently, knowledgea- bly and with flair. We hope to constantly innovate and raise our retail standards.